Summer Door Studios
Privacy Policy
Word Rails
Effective Date: July 6, 2026
Last Updated: July 6, 2026
1. Introduction
This Privacy Policy explains how Summer Door Studios LLC ("Summer Door," "we," "us," or "our") collects, uses, discloses, and protects information when you use the Word Rails mobile application and any related websites or services we operate (collectively, the "Service").
Summer Door Studios LLC, located in Washington State, United States, is the data controller responsible for your personal information described in this Policy. By using the Service, you agree to the collection and use of information as described in this Policy. If you do not agree, please do not use the Service.
This Policy does not apply to third-party services, websites, or applications that you access through the Service. Those are governed by their own privacy policies.
2. Who This Policy Applies To
Word Rails is intended for users 13 years of age and older. The Service is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you are in the European Economic Area ("EEA") or the United Kingdom, you must be at least 16 years old, or have consent from a parent or guardian, to use the Service.
If we learn that we have collected personal information from a child under 13 (or under the applicable minimum age in your jurisdiction), we will delete that information promptly. See Section 11 for more information and how to contact us.
3. Information We Collect
3.1 Information You Provide to Us
- Player profile information. A display name or player name you choose, and any avatar or cosmetic selections you make.
- Account information. If you sign in to sync progress or use social features, we or our authentication provider may collect an account identifier and, where you choose to use it, an email address or third-party account identifier (for example, Sign in with Apple or Google Sign-In).
- Social and competitive activity. Friend connections, Rally participation, leaderboard entries, and match results you generate by playing.
- Support communications. If you contact us for support or to exercise a privacy right, we collect the contents of your message and any contact details you provide.
- Purchase records. When you make an in-app purchase, we receive a confirmation of the transaction and your entitlements from the app store. We do not receive or store your payment card number, billing address, or other payment credentials. Payments are processed entirely by Apple or Google.
3.2 Information Collected Automatically
- Device and technical information. Device model, operating system and version, language, region, screen characteristics, app version, and network type.
- Identifiers. A device or installation identifier, and — where permitted — a mobile advertising identifier (the Google Advertising ID on Android or the Identifier for Advertisers (IDFA) on iOS).
- IP address. Used for approximate location (country or region level), security, fraud prevention, and to route requests. We do not collect precise GPS location.
- Gameplay and usage data. Events such as matches started and completed, words played, tutorial progress, session length, screens viewed, feature usage, and progression milestones.
- Diagnostic and crash data. Crash logs, error reports, stack traces, and performance data.
- Attribution and install data. Information about how you found and installed the Service, including referral, campaign, and deep-link parameters.
We do not collect sensitive personal information such as government identifiers, precise geolocation, biometric data, health data, or information about your race, religion, or sexual orientation.
3.3 Information We Receive From Third Parties
- App stores. Apple and Google provide us with purchase confirmations, subscription/entitlement status, refund notices, and aggregated performance data.
- Advertising and attribution partners. Advertising and measurement partners may provide us with aggregated or pseudonymous information about ad performance and app installs.
4. How We Use Information
We use the information described above to:
- Operate, provide, and maintain the Service, including matches, Rallies, leaderboards, and social features;
- Save and sync your progress and entitlements across devices;
- Deliver and manage in-app purchases, and honor entitlements such as the Conductor's License;
- Display advertising, including personalized advertising where you have consented or where permitted by law (see Section 6);
- Send push notifications, where you have granted permission (see Section 7);
- Understand how players use the Service so we can improve gameplay, onboarding, balance, and performance;
- Diagnose crashes, fix bugs, and monitor stability and performance;
- Measure the effectiveness of our marketing and user acquisition;
- Detect, investigate, and prevent cheating, fraud, abuse, and violations of our Terms & Conditions;
- Respond to your support requests and communicate with you about the Service;
- Comply with legal obligations and enforce our agreements.
We do not sell your personal information for money, and we do not use your personal information to make automated decisions that produce legal or similarly significant effects about you. Gameplay systems such as matchmaking and difficulty balancing operate on gameplay data and do not have such effects.
5. Legal Bases for Processing (EEA and UK Users)
If you are in the EEA or the UK, we rely on the following legal bases under the GDPR / UK GDPR:
| Purpose | Legal Basis |
|---|---|
| Providing the game and your account | Performance of a contract (Art. 6(1)(b)) |
| Processing purchases and entitlements | Performance of a contract (Art. 6(1)(b)) |
| Personalized advertising | Consent (Art. 6(1)(a)) |
| Non-personalized (contextual) advertising | Legitimate interests (Art. 6(1)(f)) |
| Push notifications | Consent (Art. 6(1)(a)) |
| Analytics and product improvement | Legitimate interests, or consent where required (Art. 6(1)(f) / 6(1)(a)) |
| Crash reporting and security | Legitimate interests (Art. 6(1)(f)) |
| Anti-cheat, fraud, and abuse prevention | Legitimate interests (Art. 6(1)(f)) |
| Legal compliance | Legal obligation (Art. 6(1)(c)) |
Where we rely on consent, you may withdraw it at any time. Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.
6. Advertising and Tracking
Word Rails displays advertising provided through Google AdMob and its mediation partners. Advertising helps keep the Service free to play. Players who purchase the Conductor's License do not see in-game advertisements.
Personalized advertising. Depending on your device, settings, and location, ads you see may be personalized based on your advertising identifier and inferred interests. Our advertising partners may collect your advertising identifier, IP address, device information, and in-app ad interaction data, and may infer interests from them, as described in their own privacy policies.
- On iOS, we request permission through Apple's App Tracking Transparency ("ATT") framework before any tracking across apps and websites owned by other companies. If you decline, we do not access your IDFA for that purpose and you will receive non-personalized ads.
- In the EEA, UK, and Switzerland, we present a consent message through Google's User Messaging Platform ("UMP") before serving personalized ads. You may change or withdraw your choice at any time from the in-app privacy settings.
- Elsewhere, you may opt out of personalized advertising at any time using your device settings and the in-app privacy settings.
Your device-level controls:
- Android: Settings → Google → Ads → Delete advertising ID or Opt out of Ads Personalization.
- iOS: Settings → Privacy & Security → Tracking, and Settings → Privacy & Security → Apple Advertising.
Opting out of personalized ads does not remove ads; it means the ads you see will be less relevant.
Do Not Track. The Service does not respond to browser "Do Not Track" signals. Where required by law, we honor recognized opt-out preference signals such as Global Privacy Control (GPC) on any web properties we operate.
7. Push Notifications
We may send push notifications about Rallies, streaks, rewards, friend activity, and game updates. Notifications are sent only after you grant permission at the operating-system level. You can revoke that permission at any time in your device settings, and you can adjust notification categories in the in-app settings. Turning off notifications does not affect your ability to play.
8. Third-Party Services We Use
We rely on the following service providers, each of which processes data on our behalf or as an independent controller. Their privacy practices are governed by their own policies.
| Provider | Purpose | Privacy Policy |
|---|---|---|
| Google Firebase (Analytics, Crashlytics, Cloud Messaging, and related services) | Analytics, crash reporting, push notifications, backend services | firebase.google.com/support/privacy |
| Google AdMob | In-app advertising and ad mediation | policies.google.com/technologies/ads |
| Google Cloud Platform | Backend hosting and infrastructure | cloud.google.com/privacy |
| Google Play Services & Google Play Billing | App distribution, purchases, entitlements (Android) | policies.google.com/privacy |
| Apple App Store & StoreKit | App distribution, purchases, entitlements (iOS) | apple.com/legal/privacy |
| Google Ads | Marketing and user acquisition measurement | policies.google.com/privacy |
| Apple Search Ads | Marketing and user acquisition measurement | apple.com/legal/privacy |
| Cloudflare, Inc. | Content delivery, deep linking, security | cloudflare.com/privacypolicy |
9. How We Share Information
We disclose information only as follows:
- Service providers. To the vendors listed above, who process information on our behalf under contractual obligations.
- Advertising partners. Where you have consented (or where permitted by law), we or our ad partners may use your advertising identifier and app usage data to serve and measure personalized advertising. Under U.S. state privacy laws, this may be considered "sharing" for cross-context behavioral advertising or "targeted advertising." See Section 12.
- Other players. Your display name, avatar, and competitive results (such as leaderboard placement and Rally standings) are visible to other players. Screenshots or recordings of public leaderboards and events, which may include your display name and standings, may also be used to promote the Service. Do not use your real name, email address, or other personal details as your display name.
- Legal and safety. When we reasonably believe disclosure is required by law, subpoena, or legal process, or is necessary to protect the rights, property, or safety of Summer Door, our players, or the public.
- Business transfers. In connection with a merger, acquisition, financing, reorganization, or sale of assets, subject to the terms of this Policy.
We do not sell your personal information for monetary consideration.
De-identified data. Where we maintain or use de-identified or aggregated data, we commit to maintaining it in de-identified form and will not attempt to re-identify it, except as permitted by law to test whether our de-identification processes work.
10. Data Retention
We retain personal information only as long as necessary for the purposes described in this Policy:
- Account and progression data: for as long as your account is active, and for up to 24 months after your last activity, unless you request earlier deletion. Records needed to honor paid entitlements (such as the Conductor's License) are kept as long as needed to honor them.
- Analytics event data: typically retained on a rolling basis in accordance with our analytics provider's configured retention window (currently 14 months).
- Crash and diagnostic data: typically 90 days.
- Purchase and transaction records: as long as required for tax, accounting, and legal purposes (generally up to seven years).
- Support correspondence: for as long as needed to resolve your issue and for a reasonable period thereafter.
We may retain de-identified or aggregated data indefinitely; such data is not used to re-identify you.
11. Children's Privacy
Word Rails is a general-audience word game not directed to children under 13, and we do not knowingly collect personal information from them. Our app store listings declare a target audience of 13 and older, and we do not market the Service to children.
If you are a parent or guardian and believe your child under 13 has provided us with personal information, please contact us at support@summerdoor.com. We will delete the information and terminate the child's account promptly.
12. Your Privacy Rights
12.1 All Users
You can, at any time:
- Change your display name and cosmetic selections in the app;
- Adjust push notification permissions in your device settings;
- Reset or opt out of your advertising identifier in your device settings;
- Change your advertising consent choice in the in-app privacy settings;
- Request deletion of your account and associated data (see Section 12.5).
12.2 EEA, UK, and Swiss Residents
Subject to applicable law, you have the right to: access your personal data; rectify inaccurate data; request erasure; restrict or object to processing; data portability; withdraw consent; and lodge a complaint with your local supervisory authority. We do not make decisions based solely on automated processing that produce legal or similarly significant effects concerning you.
12.3 U.S. State Privacy Rights
Residents of California and of other states with comprehensive privacy laws (including Colorado, Connecticut, Virginia, Texas, Oregon, Minnesota, and others) have the right to: know what personal information we collect and how we use it; request access to or a copy of that information; request correction; request deletion; opt out of "sales," "sharing" for cross-context behavioral advertising, and targeted advertising; opt out of profiling in furtherance of decisions that produce legal or similarly significant effects (we do not engage in such profiling); and not be discriminated against for exercising these rights.
Categories of personal information we collect (as categorized under the California Consumer Privacy Act), the sources, and the recipients:
| Category | Examples We Collect | Sources | Disclosed To |
|---|---|---|---|
| Identifiers | Device/installation ID, advertising ID, display name, IP address, email (if you provide it) | You; your device | Service providers; advertising partners |
| Commercial information | Purchase confirmations, entitlement records | App stores | Service providers |
| Internet or other electronic network activity | Gameplay events, session data, feature usage, ad interaction data | Your device | Service providers; advertising partners |
| Coarse geolocation (non-precise) | Country/region derived from IP address | Your device | Service providers |
| Inferences | Interest inferences drawn by advertising partners for ad personalization (we do not build interest profiles ourselves) | Advertising partners | Advertising partners |
We do not collect the CCPA categories of sensitive personal information, biometric information, precise geolocation, or protected classifications, and we retain each category as described in Section 10.
Categories "sold" or "shared": We do not sell personal information for money. In the preceding 12 months, we have "shared" identifiers (advertising ID) and internet activity (in-app usage and ad interaction data) with advertising partners for cross-context behavioral advertising, unless you opted out. To opt out of sharing/targeted advertising, use the in-app privacy settings or your device's advertising controls described in Section 6.
We do not knowingly sell or share the personal information of consumers under 16 years of age.
12.4 Appeals (Colorado, Virginia, Connecticut, Minnesota, and Similar States)
If we decline to act on your privacy request, you may appeal our decision within 45 days by replying to our response or emailing support@summerdoor.com with the subject line "Privacy Appeal." We will respond within the period required by your state's law (generally 45–60 days). If your appeal is denied, you may contact your state Attorney General to submit a complaint.
12.5 How to Exercise Your Rights — Including Account Deletion
To request access, correction, or deletion of your data — or to delete your account entirely — you may:
- Use the Delete Account option in the app's settings (step-by-step instructions); or
- Email us at support@summerdoor.com with the subject line "Privacy Request".
We will verify your request using your account identifier or, where you have no account, other reasonable means. We will respond within the timeframe required by applicable law (generally 30 to 45 days). You may authorize an agent to make a request on your behalf; we will verify the agent's authority and, where permitted, your identity.
13. International Data Transfers
We are based in the United States, and our service providers may process data in the United States and other countries. These countries may not offer the same level of data protection as your home country.
Where we transfer personal data out of the EEA, UK, or Switzerland, we rely on appropriate safeguards, including the European Commission's Standard Contractual Clauses and the UK International Data Transfer Addendum, as implemented in our agreements with our service providers.
14. Security
We use commercially reasonable administrative, technical, and physical safeguards to protect information, including encryption in transit (TLS), access controls, and reliance on established platform providers for backend infrastructure. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
15. Changes to This Policy
We may update this Policy from time to time. When we do, we will revise the "Last Updated" date above. If we make material changes, we will provide additional notice, such as an in-app message before the change takes effect. Your continued use of the Service after the effective date constitutes acceptance of the updated Policy. Prior versions are available on request.
16. Contact Us
Summer Door Studios LLC
600 1st Ave Ste 330 PMB 81025
Seattle, WA 98104-2246
United States
Email: support@summerdoor.com
If you are in the EEA or UK, you may also contact your local data protection authority with concerns.